Expertise

Expertise

We have structured our services to provide a framework for communication that maximises the reach of our clients and provides specialised knowledge and expertise. This focussed approach and in-depth understanding of the various audiences, objectives and the environment delivers a powerful combination of innovative services and strategic counsel. Partnering with experts for specialized services widens the scope and increases the depth of our service delivery. We offer expertise in the following areas:


Corporate Reputation

Management builds and nurtures corporate reputation. Our proprietary methodology of building corporate reputation provides a comprehensive framework that begins with a reputation audit and identification of stakeholders and their expectations to carry you through setting of communication objectives, messaging, training for effective message delivery, focussed outreach programmes and finally measurement of impact of our services.

Brand Reputation

Brand Reputation Management builds preference for your brand. Using our methodology we identify consumer needs to synergize communication. Research backed expertise on brand launch, extension and repositioning tailors communication strategies at each stage of the brand life cycle to ensure preference.

Change Communication

The success of any change programme hinges on communication that fosters trust and understanding. We provide expertise in communication processes that lead change and process that enable change. Our Change Communication services help maintain credibility in situations of change - like Mergers & Acquisitions, Joint Ventures, Takeovers or Re-engineering and Rationalization.

Corporate Social Responsibility

Our understanding of our clients' objectives puts us in a unique position to analyse the extent of involvement and direction the CSR programme must take to attain mutually beneficial objectives for both the organisation concerned and the stakeholder. Our Corporate Social Responsibility service identifies, develops and manages programmes that are aligned with the broader goals and strategic planning processes of your organisation.

Media Relations

Far stronger than a mere a vehicle for publicity, the media presents an audience to build trust through transparency and an influencer through endorsement. Comprehensive Media Relations begin with developing a 'Communication Resource Bank' aligned to the strategic objectives of your organisation. This feeds into a Media Outreach Programme focussed on a clearly defined media universe that is relevant to your stakeholders. Judicious news distribution through the best-suited vehicle for each opportunity is then tracked, analysed and reported back to the client.

Issues Management

Identifying emerging situations and indicators that could impact your organization, and dealing with them in a non-crisis scenario, Issues Management prevents issues from flaring into crises. This service proactively addresses public policy and activism issues, helping you monitor, mitigate and manage these concerns effectively.

Crisis Communication

Communicating proactively with confidence and transparency in times of crises minimizes damage to corporate reputation. This comprehensive package provides a crisis preparedness plan with clearly defined communication and response strategies; detailed training to ensure smooth execution in times of need; controlled media outreach in times of crisis; and finally Post Crisis Management to ensure open channels of communication.

Our Differentiators

We build enduring relationships with our clients, partners, and colleagues displaying the highest levels of honesty and transparency. The key differentiators at Alliance PR are our Ethics, Values, and Code of Conduct, that's the reason we are the most trusted public relations firm.

We offer simplicity and clarity in communication with a 360-degree integration to deliver real measurable impact on our clients' business. We operate as a consultancy, not as an agency. With collective wisdom gained over a decade of experience, we offer comprehensive expertise through our knowledge tools, sector insights through our practice areas, service excellence through our people.